Craig Reyenga <craig_at_puresimplicity.net> writes: > Have you heard of the Ferrari Enzo? Of course you have. Have you ever > seen an advertisement for it on televsion? Of course not. The car's V12 > engine and ceramic brakes speak for themselves [1]. You're mistaken. Ferrari spend a lot of money on advertising - they just don't spend it on advertising to end-users. Instead, they advertise to the press: they go to trade shows, hold press events, invite journalists to test-drive their cars etc. and rely on the press to bring the message to the end-users. They also advertise through tie-in merchandise (posters, calendars, model cars, etc.) DES -- Dag-Erling Smørgrav - des_at_des.noReceived on Tue Feb 08 2005 - 09:56:51 UTC
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