Re: The case for FreeBSD

From: Dag-Erling Smørgrav <des_at_des.no>
Date: Tue, 08 Feb 2005 11:56:19 +0100
Craig Reyenga <craig_at_puresimplicity.net> writes:
> Have you heard of the Ferrari Enzo? Of course you have. Have you ever
> seen an advertisement for it on televsion? Of course not. The car's V12
> engine and ceramic brakes speak for themselves [1].

You're mistaken.  Ferrari spend a lot of money on advertising - they
just don't spend it on advertising to end-users.  Instead, they
advertise to the press: they go to trade shows, hold press events,
invite journalists to test-drive their cars etc. and rely on the press
to bring the message to the end-users.  They also advertise through
tie-in merchandise (posters, calendars, model cars, etc.)

DES
-- 
Dag-Erling Smørgrav - des_at_des.no
Received on Tue Feb 08 2005 - 09:56:51 UTC

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