Re: The case for FreeBSD

At 10:56 08/02/2005, Dag-Erling Smørgrav wrote:
>Craig Reyenga <craig_at_puresimplicity.net> writes:
> > Have you heard of the Ferrari Enzo? Of course you have. Have you ever
> > seen an advertisement for it on televsion? Of course not. The car's V12
> > engine and ceramic brakes speak for themselves [1].
>
>You're mistaken.  Ferrari spend a lot of money on advertising - they
>just don't spend it on advertising to end-users.  Instead, they
>advertise to the press: they go to trade shows, hold press events,
>invite journalists to test-drive their cars etc. and rely on the press
>to bring the message to the end-users.  They also advertise through
>tie-in merchandise (posters, calendars, model cars, etc.)

They also run a Formula 1 team with an eye-watering budget.

--
Bob Bishop		    +44 (0)118 940 1243
rb_at_gid.co.uk		fax +44 (0)118 940 1295