> From: Antony T Curtis <antony.t.curtis_at_ntlworld.com> > Date: Tue, 08 Feb 2005 09:57:42 +0000 > Sender: owner-freebsd-current_at_freebsd.org > > On Mon, 2005-02-07 at 21:46 +0100, Diego Calleja wrote: > > > Advertising works, but only if there is a sound product behind it. > > > > Advertising works regardless of the product, and windows is the best proof of this > > > > And lack of advertising can kill a product, regardless of the quality of the > > product (ie: digital) > > Bad advertising can kill a product quickly, especially when the adverts > confuse prospective users... Remember the IBM's "Nuns" OS/2 commercial? Not high-tech, but the classic case was the Schlitz "drink Schlitz or I'll kill you" adds back in the late 60's. Before those adds, Schlitz was one of the major nation brewers in the US. It was on a par with Miller, Anheuser-Busch, and well ahead of Coors. After these ads, Schlitz was no longer a top-10 brewer and quickly went broke. Coca-Cola has never really recovered from "New Coke". Bad advertising can definitely kill a product. -- R. Kevin Oberman, Network Engineer Energy Sciences Network (ESnet) Ernest O. Lawrence Berkeley National Laboratory (Berkeley Lab) E-mail: oberman_at_es.net Phone: +1 510 486-8634Received on Tue Feb 08 2005 - 17:57:20 UTC
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